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Professional Choice gets a Face-Lift!

Over the years, Professional Choice brand supplements have become a household name, thanks to the late Dr. Bill Frazier, founder and CEO of Frazier Nutrisearch. He believed these products were the best on the market and were his top sellers for many years. When I purchased Frazier Nutrisearch in April 2018, one of the main questions I was asked was if I had access to his formulas. While I do have access to his same great quality formulas, I wanted a way to pay tribute to Dr. Bill, and the legacy he built over the last 40 years. The best way I knew to do that was to change the brand name. This year, the “Professional Choice” brand supplements you know and trust have undergone a few cosmetic upgrades. The first thing you may notice when you receive your order, is the brand new label and a different brand. Multi-Maxx, Colostrum, Super Enzymes, and B-100 are now branded as “Frazier Nutrisearch” – a name that is well known across the country. Tender Loving Colon Care, has also gone through some cosmetic label changes since April. Having been a favorite product and top-seller of Dr. Bill's for most of his career, it was only fitting to re-brand this product as “Dr. Bill's”. Look for a label change with Multi-Maxx for Girlfriends in 2019.

If you are unfamiliar with these products, I would love to take a moment and introduce you to them.

B-100 – This complex provides a full array of B vitamins, including the cofactors choline, inositol and PABA. Aside from B12, B vitamins are water soluble and not stored in the body. So they must be replenished daily through food and supplementation. Although B12 is stored in the liver, the best source is of animal origin (dairy and meat), and is especially important for those avoiding animal protein. B vitamins play a crucial role in the health of the nervous system and energy production. Colostrum – Enhance your immune system while nourishing your body. Known to have a broad spectrum of vitamins, minerals, amino acids, antioxidants, and anti-inflammatory properties. Sure to benefit a person of any age. This is the pre-milk fluid available to newborns in the first hours after birth. Our colostrum is sourced from healthy bovine located in the US and on USDA & FDA certified dairy farms, properly fed and cared for to ensure a consistently high-potency product that is free of synthetic hormones, pesticides, and antibiotics. Multi-Maxx – High potency multiple vitamin and mineral supplement complete with green superfoods and herbal extracts. Super Enzymes – Supports a healthy digestion of proteins, fats, and carbohydrates. These enzymes contain ox bile, pancreatin, bromelain, and papain.

To learn more about these products, and the other professional quality supplements available, call, email, use the "Contact US" page to drop us a note, or stop by. Some of these supplements are also available through our sister website,

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